Joaihú Chocolate
Made with Love
Creative Direction
Copywriting
Art Direction
Production
Photography
Joaihú is a new tree-to-bar cacao company crafting premium single origin chocolate in Bahia, Brazil. Joaihú is made with love. For the brand launch, we created a campaign that brought their mission of sustainability, transparency, and love to life.
Creative Direction
Copywriting
Art Direction
Production
Photography
Our team spent 3 weeks on-location in Brazil, capturing content for brand, broadcast, social assets, including the stories of farmers and the process of growing, cultivating, and turning cacao into chocolate. The 15 final videos launched in September 2022.
Credits
Client
Joaihú
Creative Studio
Hogwash Studios
Directors & Creative Directors
Tori Nygren x Matt Stanton
Director of Photography
Mike Atwood
Client
Kate Robberson, Charlie Stewart
Editor
BB Blanchard, WAX
Photographers
Matt Stanton, Mike Atwood
Color
Cédric von Niederhäusern
Audio Engineer
Marty Keating, Jesse Peterson
Models
Atylio Rosa, Teresa Silva
