Hogwash - Hogwash is a creative studio. Like an agency, we develop campaigns. Like a production company, we make films.

Joaihú

Made with Love

Creative Campaign
Production

Joaihú is a new tree-to-bar cacao company crafting premium single origin chocolate in Bahia, Brazil. Joaihú is made with love. For the brand launch, we created a campaign that brought their mission of sustainability, transparency, and love to life.

Creative Campaign
Production

Our team spent 3 weeks on-location in Brazil, capturing content for brand, broadcast, social assets, including the stories of farmers and the process of growing, cultivating, and turning cacao into chocolate. The 15 final videos launched in September 2022.

JOAIHÚ chocolate from Bahia, Brazil, woman on beach with palm tree. Production shoot.
JOAIHÚ chocolate from Bahia, Brazil, table spread with fruits. Production shoot.

Credits

Client

Joaihú

Creative Studio

Hogwash Studios

Directors & Creative Directors

Tori Nygren x Matt Stanton

Director of Photography

Mike Atwood

Art Director

Kate Robberson

Editor

BB Blanchard, WAX

Photographers

Matt Stanton, Mike Atwood

Color

Cédric von Niederhäusern

Audio Engineer

Marty Keating, Jesse Peterson

Models

Atylio Rosa, Teresa Silva