Hogwash - Hogwash is a creative studio. Like an agency, we develop campaigns. Like a production company, we make films.

Pearl Street Caviar

Devour Tradition

Creative Campaign

For far too long, caviar etiquette has ruled supreme. The truth is there is no “right” way to eat caviar. Pearl Street’s mission is to disrupt the caviar market by bringing world class roe to the masses. We helped Pearl Street create a 360 degree campaign that encourages a new generation to Devour Tradition.

Creative Campaign

Woman posing with colorful fingernails for a Devour Nail production shoot.

By inviting a new generation to Devour Tradition direct-to-consumer sales grew 55% from 2019 to 2020 despite the global pandemic, the Instagram following increased by 4x, and the campaign led to partnerships with Soho House and Equinox, while promoting their existing partnership with the NBALab.

Pearl Street Caviar production shoot.
Devour Tradition basketball shoot commercial.

Tapping into the rise of nail art, Pearl Street Caviar is inviting a new generation to enjoy caviar, however they damn please—off a chip, straight from the can or even off a fingernail.



Pearl Street Caviar

Creative Studio

Hogwash Studios

Directors & Creative Directors

Tori Nygren x Matt Stanton

Art Director

Paige Whitaker


BB Blanchard, WAX


Drew Botcherby

Director of Photography

Mike Atwood


Saif Al-Sobaihi


Quinn Alvarez, Apache Digital

Audio Engineer

Jesse Peterson

Dance Company

Brooklyn Ballet


Audrey Borst, Charles Cooper, Christine Emi Sawyer, James "Floats" Fable, Mike Kawamura


Royce Paris, Mary Taylor Hennings, Obi Nwankwo, Melisza Mcpherson