By inviting a new generation to Devour Tradition direct-to-consumer sales grew 55% from 2019 to 2020 despite the global pandemic, the Instagram following increased by 4x, and the campaign led to partnerships with Soho House and Equinox, while promoting their existing partnership with the NBALab.
Tapping into the rise of nail art, Pearl Street Caviar is inviting a new generation to enjoy caviar, however they damn please—off a chip, straight from the can or even off a fingernail.
Pearl Street Caviar
Directors & Creative Directors
Tori Nygren x Matt Stanton
BB Blanchard, WAX
Director of Photography
Quinn Alvarez, Apache Digital
Audrey Borst, Charles Cooper, Christine Emi Sawyer, James "Floats" Fable, Mike Kawamura
Royce Paris, Mary Taylor Hennings, Obi Nwankwo, Melisza Mcpherson