Airbnb
Icons
Creative Direction
Copywriting
Art Direction
Production
Post Production
As the global creative content agency and production partner, our team helped launch Icons, a new category of extraordinary experiences hosted by the greatest names in music, film, television, art, sports, and more. The campaign has been recognized with a Silver Clio Award for Creative Effectiveness and a Diamond Sabre Award for Brand Building.
Creative Direction
Copywriting
Art Direction
Production
Post Production
5
Months to Launch
18
Total Projects
7
International Shoots
The challenge? Bringing this ambitious vision to life in under six months. It required a seamless blend of creativity, production expertise, and operational efficiency across multiple agencies, countries, and teams. From the US to India, France and Italy, our team led video production across the globe. The launch included 10 projects with an additional 8 being launched throughout the year.
Our scope of work encompassed creative development and audience research, creative ideation, video production, post-production and AI-driven experiential exploration. The result was a comprehensive suite of assets including social campaigns and press kits for each of the individual projects and the Icons category launch.
1B
Social Impressions
96%
Positive or Neutral Sentiment
45k+
New Stories
Icons successfully positioned Airbnb as a leader in exclusive, high-profile travel experiences. The award-winning campaign tapped into rabid fanbases around the globe and reinforced Airbnb’s brand as the go-to platform for more than just stays. (source).
Credits
Creative Agency
Hogwash Studios
Domestic Production
Hogwash Studios
Hornet
International Production
BigMama Italy
Tiny Ark
Dude Italy
Motion Shelter
Dharma 2.0
Experiential Design
Toy and Robin
Verb
Jack Morton
PR
Weber Shandwick
DKC News
Post Production
Hogwash Studios
Jasper Seven
Hornet
Apache Digital
