Hogwash - Hogwash is a creative studio. Like an agency, we develop campaigns. Like a production company, we make films.

Pearl Street Caviar

A Proper Utensil

Content Strategy
Campaign Development
Production
Post-production

For far too long, caviar etiquette has ruled supreme. The truth is there is no “right” way to eat caviar. Tapping into the rise of nail art, Pearl Street Caviar is inviting a new generation to enjoy caviar, however they damn please—off a chip, straight from the can or even off a fingernail.

Content Strategy
Campaign Development
Production
Post-production

The campaign kicked off the campaign with a nail spoon contest that 
was featured in Nail Mag and Scratch magazine, and was followed by a paid social campaign.

Credits

Client

Pearl Street Caviar

Creative Studio

Hogwash Studios

Directors & Creative Directors

Tori Nygren x Matt Stanton

Art Director

Paige Whitaker

Editor

BB Blanchard, WAX

Photographer

Drew Botcherby

Lead talent

Michelle Zuluaga

Director of Photography

Mike Atwood

Gaffer

Saif Al-Sobaihi

Talent

Mary Taylor Hennings, Kevin Gonzalez

Models

Melissa Jo, Melisza Mcpherson

Line Producer

Julia Kennelly

Key Grip

Brandon Satterfield

Swing Paul

Slupski

Photography Assistant

Greg Varnum

Makeup

Amrita Mehta

Nail Spoon Manicure

Kana Kishita

Other Manicures

Surface Gild

Stylists

Sabrina Bacon, Lucy Gaston

Production Assistants

Ryder Schumacher, Frankie Rivera

Post Production

WAX

Executive Post Producer

Toni Lipari

Post Producers

Persia Anderson, Malini Kartha

Colorist

Matt Stanton

Music

Marmoset

Audio Mix

Jesse Peterson